Archive for April, 2008

News and seduction

April 10, 2008

The business of presenting news on television is possibly getting more competitive by the day. As, more recently, lacing the news with a bit of glamour, or even sex, has apparently become necessary, to sell it on screen.


These days even a reputed news organization like BBC too, is routinely accused of twisting or fabricating the News; and its CEO has to resign due to such controversies. Seducing a cynical audience therefore, into believing the News – that may often prove to only be proximate to the facts – indeed, may take a good-looking face, to break it.Watching endless avoidable human tragedies on the screen might lead some to think no News is better than the News available.

However, maintaining such aloofness from ubiquitous human miseries around could be narcissism of its own kind, which every one could not afford.If News, no matter how much beside the facts, once is broken by a decent looking presenter on TV, one might be tempted to not separate it from the propaganda, that the modern day news almost always entail.In fact, leading TV news channels of USA like CNN or Fox News, with their loud background music and comely lady news presenters, might look more like a show business to one.

These channels do not mind routinely being accused of hiring the news presenters for their looks only, rather than for their sound journalistic instincts.The other day, one became baffled on being informed that, in the city-state Singapore; on a TV news channel; a lady presenter would gradually strip her clothes while reading the news.

One was not informed however, where the stripping would end: before it is two pieces, or one piece; or no piece at all, before the commercial interrupts?In the follow up photo in newspapers a few days later, however, a bespectacled and serene-faced lady was shown; who was bowing forward to remove her dress, while standing on a table. And stretching her neck at the same time, to read News to a microphone hanging from the roof of the studio.The stripping news presenter of Singapore deserves the kudos of News aficionados the world over, for her innovative effort to sell the News; and herself becoming News, thereby. In the so-called post-feminism age of this century too, exposure of female skin continues to guarantee the sale of different commodities, including the News.

Remember the photograph published in the newspapers a few summers ago, in which the women’s football team of Australia posed together in nude, to promote their game in the continent-state?France has set yet another trend in this regard. News says that naked female presenters will present the news on a TV channel in France. It is just befitting for a nation known for its love of reality TV, apart from the individual freedom.

So, dear connoisseurs of News and readers, in the days ahead, brace yourselves for more shocks while watching the TV News: other than the routine stories of human tragedies. It may be a time, for the domestic news TV channels too, to remove the geriatric and unsmiling wooden-faces, from the screen.